Khetiyaar

Built for India. Built with India.

An AI farming companion designed for the realities of the Indian smallholder — three seasons, twenty-eight states, and a thousand local truths.

What we believe

Indian farming is not behind — it is built differently. Tools should fit, not flatten.

Day-by-day plans beat vague tips. Specifics earn trust.

Wisdom belongs to the farmer. Technology only amplifies it.

If a tool needs explanation, it isn't ready for the field.

The reality on the ground

Why most farming apps don't fit India.

An Indian farmer reviewing a crop dashboard

Soil Health Cards have been issued to over 22 crore farmers, yet most stay folded in a drawer. The data is there — the translation isn't.

MSP exists for 23 crops, but only reaches farmers in regions where government actively procures. For most cotton, oilseed, and pulse growers, it is a reference, not a guarantee.

Drip subsidies cover up to 75% under PMKSY, but adoption depends on whether an app knows your district, your bore-well discharge, and your crop. Most don't.

Khetiyaar starts where the gaps are widest — language, locality, and the small daily decisions that shape a season.

Our mission

Amplify the Indian farmer's wisdom — every season, every language, every screen.

We are not a replacement for experience. We are a co-pilot: faster recall of soil math, sharper memory for spray windows, an honest second look at a sick leaf. The farm stays yours. The decisions stay yours. We make them a little easier.

The Khetiyaar approach

Six commitments built into the product, not the marketing.

Language-first

English, Hindi, Gujarati — written natively from day one. Marathi, Tamil, Telugu, Punjabi on the roadmap. No machine-translated UX.

Day-by-day, not vague

Every plan is a calendar — sowing window, irrigation schedule, fertiliser doses, scouting tasks, shopping list. Specifics farmers can act on.

Region-aware

Plans tune to your taluka, soil type, water source, and budget. Not a one-size template stretched over India.

Offline-friendly

Saved plans, downloaded guides and your task list work without signal. AI features need a connection — everything else doesn't.

No ads, ever

We never display third-party ads inside Khetiyaar. The marketplace runs on coins, not attention.

Trust-first marketplace

Verified brand and dealer profiles. Real listings, real photos. Fake reviews are removed. Disputes are not buried.

Our promises

Farmer-first

Every decision passes one test: does this help a farmer earn or learn?

Privacy-first

Your farm data is yours. We never sell it. DPDP Act 2023 compliant.

Language-first

Hindi, Gujarati, English from day one. More languages on the way.

Trust-first

Verified brands, real listings, no fake reviews. Reports reviewed by humans.

What's in the app today — and what's next.

An honest snapshot. We will keep this updated.

Live

Available today

Android app — three languages
AI Crop Planner — kharif, rabi, and zaid
Home Garden — balcony to backyard
Photo Diagnose — pest and disease
Khetiyaar Chat — voice or text
Agri Bazar — buy, sell, verified brands
Hyperlocal weather + farming tips
500+ Learn guides

Soon

Coming next

iOS app
Marathi, Tamil, Telugu, Punjabi
Voice-first chat for low-literacy users
Livestock health module
Wholesale mandi price feeds
FPO admin tools

For everyone in the supply chain.

Khetiyaar is built around four audiences. Each gets a tool tuned to its work.

Farmers & home gardeners

Plan, diagnose, sell — all in your language.

Day-by-day crop plans, photo diagnosis, weather tips, and a buyer-seller marketplace within your district.

Download free

FPOs & co-ops

Onboard your members. Aggregate listings.

Group accounts for FPOs and farmer co-ops. We help with first-time onboarding and language training.

Talk to us

Dealers

Reach farmers actively planning a season.

Verified dealer profiles, dealer-locator listings, and lead unlocks at the moment of intent — not after.

List your shop

Brands

Verified brand portal. Real distribution data.

Manage your dealer network, track on-ground reach, and showcase products to farmers planning to buy.

Apply for verification

Where we're rooted

Built in Gujarat. Tested in Saurashtra. Made for India.

Khetiyaar is built and headquartered in Gujarat — the soil that grows our cotton, our groundnut, and our questions. The first farms to test the AI Planner were in Junagadh and Amreli; the first kitchen gardens were in Ahmedabad.

The product is national. Crop libraries cover kharif, rabi, and zaid across India. Weather is hyperlocal. Government scheme guides update as rules change. The Bazar is district-aware.

Languages live

EN · HI · GU

500+

Learn guides

Updated weekly

12+

Crops on Planner

Kharif · Rabi · Zaid

DPDP

Compliant

India 2023 Act

A 3D illustration of a working Indian farm

Made in India

Talk to us

Questions, partnerships, or feedback.

We answer every email — usually within two working days. If you are an FPO, dealer, brand, or government program looking to collaborate, write to us with your scope and we will reply with a path.

Support hours: Mon–Sat, 9am–7pm IST

Your next harvest starts here.

Download Khetiyaar free. Get 2000 coins. Plant smarter.

Soon

Or scan with your phone

khetiyaar.com/download

Free forever to browse
Android — iOS coming soon
Your farm data stays yours